Effective Date: April 2026
Last Updated: April 2026

1. Introduction

This Cookie Policy explains how Merit Cars (“we,” “us,” or “our”), located at 13201 14th Ave (entrance on 11th Ave at 132 St), College Point, NY 11356, uses cookies and similar tracking technologies on www.meritcars.com (the “Site”).

2. Categories of Cookies

We organize cookies into three categories. Analytics and Marketing cookies are only activated if you give consent. If you click “Deny All,” only Strictly Necessary cookies are set.

• Strictly Necessary — Required for the Site to function (session management, security, storing your consent preference). These cannot be disabled.
• Analytics — Help us understand how visitors interact with the Site so we can improve the user experience.
• Marketing / Advertising — Used to deliver relevant advertisements and measure ad campaign effectiveness.

3. Cookies We Use

Provider	Purpose	Duration	Category
Merit Cars	Browsing session (inventory pages, contact and vehicle forms, newsletter signup)	Session	Strictly Necessary
Merit Cars	Form security (cross-site request forgery protection)	Session	Strictly Necessary
Merit Cars	Cookie consent preferences	1 year	Strictly Necessary
Merit Cars	Consent audit record	1 year	Strictly Necessary
Google LLC	Website analytics (pages visited, time spent, traffic sources)	Up to 2 years	Analytics
Google LLC	Advertising conversion tracking and remarketing	Up to 2 years	Marketing

4. Third-Party Services

When you consent to Analytics and/or Marketing cookies, the following third-party services may be loaded:

• Google Analytics — web analytics. Google Privacy Policy
• Google Tag Manager — tag management. Google Privacy Policy
• Google Ads — conversion tracking and remarketing. Google Privacy Policy | Ad Settings

We do not control the cookies set by these third parties. Please refer to their respective privacy policies for details.

5. Legal Basis

• Strictly Necessary cookies: Legitimate interest (Art. 6(1)(f) GDPR) to operate the Site and protect against fraud.
• Analytics and Marketing cookies: Your explicit consent (Art. 6(1)(a) GDPR / Art. 5(3) ePrivacy Directive). You may withdraw consent at any time.

6. How to Manage Your Consent

You can change or withdraw your cookie consent at any time by clicking the “Cookie Settings” link in the footer of every page. You may also configure your browser to refuse or delete cookies, though this may affect Site functionality.

7. Data Retention and International Transfers

Cookie durations are listed in the table above. Our server-side consent records are retained for three (3) years for audit purposes, after which they are deleted.

Data collected by Google services may be transferred to and processed in the United States. Google relies on Standard Contractual Clauses (SCCs) approved by the European Commission as the legal mechanism for such transfers.

8. Your Rights Under GDPR

If you are located in the European Economic Area (EEA) or United Kingdom, you have the following rights:

• Access (Art. 15) — obtain a copy of your personal data
• Rectification (Art. 16) — correct inaccurate data
• Erasure (Art. 17) — request deletion of your data
• Restriction (Art. 18) — limit processing of your data
• Data portability (Art. 20) — receive your data in a structured format
• Object (Art. 21) — object to processing based on legitimate interest
• Withdraw consent (Art. 7(3)) — via the “Cookie Settings” link at any time
• Lodge a complaint with your local data protection authority

9. Changes to This Policy

We may update this Cookie Policy to reflect changes in our practices or legal requirements. When we make material changes, the consent banner will reappear. The “Last Updated” date at the top indicates the latest revision.

10. Contact Us

If you have questions or wish to exercise your rights, please contact us:

• Merit Cars
• 13201 14th Ave (Entrance on 11th Ave at 132 Str)
• College Point, NY 11356
• Phone: 347-438-1180
• Email: info@meritcars.com